Magnetic Eye

Magnetic Eye Records is a New York-based record label founded in 2011 by Greatdayforup and Ironweed guitarist Mike Vitali.

The company grew out of a lifelong love of musicianship, artistry and study of the record business, and was driven by the belief that guiding musicians to survive and thrive should be a key responsibility of any record label.

Mike grew up with a family record collection spanning back to the 1920s, and purchased his first two LP records (Metallica's Ride the Lightning and Pink Floyd's Wish You Were Here) as a teenager at the Sunrise Mall in Massapequa. 

As a working musician, Mike experienced the satisfaction of having labels release his music, as well as the thrill of seeing it presented in stunning vinyl form, and conceived Magnetic Eye to extend that opportunity to other artists.  He also wanted to use his industry knowledge to provide artists with an understanding of how to map out successful careers.

Magnetic Eye focuses heavily on deluxe vinyl releases, and boasts an ever-developing roster that includes heavy rock and hardcore artists Sunflo'er, Elephant Tree, Brond, I Am Become Death, The Nopes, Low Flying Hawks, Summoner and Watchtower

The company’s ongoing mission is to work with emerging artists and support their amazing music while revamping perceptions of what record labels are and can be.




About Mike

Born in Manhattan, Mike Vitali has a genetic love for music, artistry, and the city.  As a kid, he was exposed to a grandfather who owned and operated an NYC club and toured as a working musician throughout the 20s and 30s. 

Mike also grew up next door to Billy Joel's longtime drummer Liberty DeVito, and saw his first concert, Billy Joel performing at Madison Square Garden, at age five.  As he matured, Mike spent his formative years with a first-person view of the work Liberty put into his musicianship and career.

Mike attended Berklee College of Music in Boston, and built up his vinyl collection extensively while working as manager of the Tower Records in Harvard Square, Cambridge.

During the 1990s, Mike founded and performed with the band Ajna Chakra while studying audio engineering at Berklee. 

As part of Ajna Chakra, then Greatdayforup and Ironweed, Mike worked with numerous record labels and saw his bands’ music featured on MTV, CBS, XBox games, films and in other media, leading to his launch of Magnetic Eye Records in 2011. 

The goal in founding his own label was to build an eclectic base from which Mike, along with his friends and co-conspirators, could pursue the creation of their art and deliver it to the world.